I pass by this rug shop every day. Sometimes several times per day. They have signs up in the window that suggest that there are rock-bottom deals to be found because the bank is forcing them to liquidate their inventory. Alas, I’m not buying it, and neither are my friends. And the reason is that… Continue Reading »
I’m back with a few more tools and apps that are making my life easier. Bacon folder – This is one I owe to my friend and colleague Rosie Taylor, who shared this with the Duct Tape Marketing Consultant network this past week. A bacon folder is just a term to define how you can… Continue Reading »
Distinguishing between working ON and IN your business is important when considering how to spend your time. Working IN the business is working much like an employee would. From sales efforts to serving clients to paying the bills to managing employees, these are all things that you could hire someone to do. Working ON your… Continue Reading »
I am constantly looking for ways to simplify my life and find these days that managing information is critical in this pursuit. In this issue, I introduce three tools that I have been using and consider worth your time checking out: Basecamp – This cloud-based project management software enables me to keep all my notes… Continue Reading »
I recently sat down with Hal Mooz, author of Make Up Your Mind after he had attended two of my Constant Contact / Duct Tape Marketing seminars. We chatted about marketing and decision making, but also about strategy vs. tactics. Hal applauded me for accurately presenting the difference between strategy and tactics and pointed out… Continue Reading »
What does it mean to have a Total Online Presence? Watch this video to hear Duct Tape Marketing founder John Jantsch introduce The Total Online Presence. As an Authorized Duct Tape Marketing Consultant, I’ll be offering this program soon to our clients. BONUS – Download Duct Tape Marketing’s latest eBook 7 Essential Stages of a… Continue Reading »
Referral marketing is a specific set of strategies designed to bring a business owner new clients, qualified leads and repeat business without the help of other advertising. My consulting practice, like many small businesses got its first clients through referrals. But the real power of referrals comes through a planned referral strategy that yields regular… Continue Reading »
The relationships that a company has with its clients are could be considered its most important asset. Think about it for a minute. If your best customers left and you had to replace them, what would that do to your bottom line? You might still have a solid product or service, but if you had… Continue Reading »
I love tomatoes. And I love marketing strategy too. So what do the two of them have in common? Read on to find out. As I write this, I am sitting at my computer looking out the window into a foggy valley. If I look over to my vegetable garden I can see my tomato… Continue Reading »
Guest post by Suzi Lee Musgrove of SLM Creative Design & Associates A conversation last week with a colleague reminded me of the value of providing clean graphic design files to a print house. Many business owners who hire a graphic designer may not realize it, but good printers are very particular about how graphics… Continue Reading »
