• Strategy before tactics
  Determine a marketing strategy and build your marketing activities around delivering on the strategy.
• Narrow market focus
  Stop trying to be all things to a very large market. Concentrate your marketing efforts on a small, niche market and become the dominate player.
• Differentiate or compete on price
  Find and communicate a hook that allows your prospects to easily see how your firm is different from everyone else in the industry and price comparisons go out the door.
• Marketing materials should educate
  No one likes to be sold to. Create brochures, websites, and other forms of communications that allow your prospects to really experience your expertise.
• Advertising is a 2-step process
  Let your prospects get to know you through advertising that invites them in for a gift, free analysis, and useful information.
• Embrace technology and the Internet
  The Internet provides your small business with a powerful way to automatically find, connect, and serve your clients and prospects.
• Live by a marketing calendar
  The best way to move your marketing forward as you run your business is to create a calendar and schedule marketing activities every single day.

Learn how simple, effective, affordable business marketing can be implemented into your business by calling Ann Gusiff at 415-497-8974, or e-mail at ann@gusiff.com for a FREE Business Evaluation.