What We Do
Ann September 2, 2010A.Point.Marketing takes what we like to call a ”Collaborative Approach” to marketing. We draw on our clients’ knowledge of their business and industry, add to it our marketing expertise and our accountability coaching, and then use the proven Duct Tape Marketing tools to create a sustainable marketing system that works to reach the sales goals.
We therefore tailor our consulting to meet your company’s specific needs. Specialized services include:
- Signature Brand Audit (the starting point for all clients)
- One-to-one Duct Tape Marketing Consulting
- Duct Tape Marketing Group Consulting Programs
- Constant Contact set-up and training
- Duct Tape Marketing Total Online Presence Program – Coming soon
Duct Tape Marketing Signature Brand Audit
The Signature Brand Audit is the marketing conversation starter. Our online form allows you to share about your current marketing and goals and then allows us to audit where you are today and talk about opportunities to take you to where you want to go. We offer this free of charge because it’s a way for you to TRY our services with no obligation. But the value can be priceless. Many business owners have not considered marketing as seriously as it warrants, and here is where it begins. Click HERE to go to the form to receive your free Signature Brand Audit by Ann Gusiff (a $250 value).
One-to-One Duct Tape Marketing Consulting Programs
We design and customize programs to meet the specific requirements of your business or practice, and therefore the actual sessions may vary. Our approach is much different than you will find with other marketing and business consultants. We take proven Duct Tape Marketing systems and align them with a collaborative consulting methodology that allows us to work most effectively together by installing a series of steps that when done consistently will produce measurable results.
Group Consulting Programs
We also work in a group setting that allows smaller businesses and solopreneurs the chance to benefit from the collaborative consulting approach with a more affordable program. Group sessions include from 3-7 clients who meet with Ann together to go through the Duct Tape Marketing programs. Contact Ann for more information about the next start of a group Catalyst program or the new Marketing Strategy jumpstart program.
The Duct Tape Marketing Catalyst System
The following 10 sessions make up the core curriculum of the Duct Tape Marketing Catalyst System.
During each training session the consultant will conduct essential introductions and training on the material, assign action steps, facilitate discussion, and provide feedback and guidance in the completion of the steps as well unlimited e-mail support between sessions.
The primary objective of this program is the creation of the research and strategy necessary to easily complete and document a marketing action plan using the Duct Tape Marketing methodology.
- Session 1 – Strategy – Discover Your Ideal Target Market
- Session 2 – Strategy – Creating a Unique Core Message
- Session 3 – The Marketing HourglassTM – The Total Experience
- Session 4 – Content that Builds Trust and Educates
- Session 5 – Creating a Total Web Presence
- Session 6 – Advertising: A plan for guaranteed results
- Session 7 – Referrals: The client and partner sales force
- Session 8 – Public Relations: Building credibility and exposure
- Session 9 – Lead Conversion: Turning leads to customers
- Session 10 – Putting it all together and keeping score
Each participant receives an Online Catalyst seat with all materials available online and in pdf format. The hard copy Ultimate Marketing System including workbooks and audio CDs can be purchased for an additional charge.
The Ultimate Marketing System
Are you self-disciplined and somewhat marketing savvy already? Then consider the self-study Ultimate Marketing System which consists of 15 components that can build an effective marketing system. It will provide you with the template and direction you need to develop your own strategy. Includes 15 workbooks and 12 audio CDs.
Contact us to investigate which approach will work for your business and for a proposal that meets your company’s needs.
Constant Contact Set-up and Training
Ann Gusiff is an Authorized Local Expert for email service provider Constant Contact and can help you set-up and get trained in using Constant Contact’s products. Click HERE to get started with a free 60-day trial of Constant Contact.
Total Online Presence from Duct Tape Marketing
Stay tuned for more information on this exciting new program to launch later this fall.
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