Blogging vs. Social Media: Here’s the difference

This is the first in a series about blogging. Last week my husband and I both had conversations with clients about the difference between blogging and social media. My client with was dead set against blogging because she thought that it would mean that she would have to share her private life via social media. I explained that instead of sharing what she ate for dinner, she could help her business by blogging about topics that would benefit her clients. My husband’s conversation was with someone who hadn’t thought about the difference was between blogging and social media. Here’s why
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Car Buying Ain’t What it Used to Be

I went shopping for a new car this past weekend. It was something we hadn’t done in about 8 years, and it was the first time since we got our Miata in 1989 that the car we were actually “shopping” in a dealership for was going to be mine. I have to say that the experience was drastically different than 25 years ago and even 8 years ago for my husband’s Prius, but not unexpected given the current information-rich culture. This time, we got to the showroom having done as much research as we could. After visiting several car company
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Duct Tape Selling

A new paradigm gives salespeople the tools to think and act more like successful marketers I recently had the opportunity to present an overview of John Jantsch’s forthcoming book Duct Tape Selling to the sales team at a local magazine. We had a rich discussion of these topics, how they’ve seen their role in the process morph recently and what they can do to become more effective. For your own sneak peek of the book, here’s a top level look at what to expect from Duct Tape Selling: 1. Marketing vs. sales Past – Marketing owned the message and sales
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New digs, new name, total reset

I recently took office space as part of the Renaissance Entrepreneurship Center’s Incubator Program and now work among dynamic entrepreneurs, as well as get from and give support to the program. After having worked from my home office for so long, I appreciate the energy of having people around me and the focus of being out in a dedicated office. I also made the trek to Kansas City that coincided with the worst snow storm to hit the city in decades for a reset with Duct Tape Marketing. I joined the 4-day intensive training that new Duct Tape Marketing Consultants
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FAQ: Do I have to turn down business that doesn’t fall into my niche?

Of course not. The key here is that you take on work for which you can meet the needs of the client profitably. The downside of taking on work that is not in your niche could lead to a loss of focus of your business. Chasing after revenue instead of marketing to your ideal client is dangerous. Depending on who you’re doing the work for, you may inadvertently send the message that you’re not the expert you really are. The client won’t value you as much and your rate will likely be lower than if you had put the effort
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Question of the Month: Why should I narrow my focus when I’m trying to grow?

This is a great question because at first glance, focusing seems counterintuitive. However, as you’ll see by reading below, there are several reasons that going into a niche can make a business highly successful and far more profitable. Read on. 6 Reasons to Narrow your Focus: Be seen as an expert. If you’re a carpenter who specializes in staircases, then you’re likely to be at the top of the list for a contractor to call for a tricky staircase. A general contractor doesn’t want to risk having a difficult project done wrong and appreciates the value of hiring an expert.
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Question of the Month: How do I Segment My List?

Segmenting your list is an opportunity to leverage what you know about your contacts so that you can customize messaging and provide relevant content that drives action. Here are 9 things you need to know: How it works – The primary method of segmentation comes by putting people on different lists, but there’s also tagging which allows for further segmenting within a list. You can have people on more than one list, since you’ll likely slice and dice your list in several ways. Start with a spreadsheet – One of the easiest ways to manipulate data is within a spreadsheet.
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Question of the Month: How Can I Get More Referrals?

Each month I will answer a question asked during one of my seminars, that has come up in conversation with clients or comes directly from my readers. This month’s question has to do with finding more referrals. For most businesses, referrals just happen, with very little rhyme or reason. In this post I share with you a more systematic approach that will put intention into your efforts of increasing referrals. 1) Provide an outstanding customer experience. Take the time to review your customer experience using the Duct Tape Marketing Hourglass. If there are some things that you need to fix
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7 Tips to Kick-Start Your Marketing

Most of us small business owners wear several hats, including marketing. And the reality is that marketing is not often enough put at the top of the priority list. Do you relate? Whether you need a little push to get going again or if this is your first time taking marketing seriously, I hope you’ll find these tips helpful in making your marketing efforts more effective. 1) Set aside time for marketing – Block out time on your calendar to “schedule” time for marketing; even two 30-minute increments per week can make a difference. 2) Reach out to past customers
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8 Tips to Choose Tools to Simplify your Marketing

“Life is too complicated to add marketing to my to-do list.” I hear this a lot when I talk to people about marketing for their business. I get it. Even though I market small businesses for a living, I can sympathize. There are so many tools available to the small business owner that it’s no wonder we get overwhelmed. (And yes, I do too.) To further complicate things, many of the tools have a free version. Even when I know what I should do, actually getting it done is a challenge. Read more to learn how to make sense of
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