5 Things to Consider when Choosing a Social Media Channel

When I talk to audiences about social media, I often get asked how to decide which social media channel is the best choice. And my answer is, “It depends”.  The question used to be more along the lines of “Do I have to be on social media for my business?” In 2013 we know that: Social media is here to stay Social media can drive business When done right, social media builds relationships that in turn into sales Social media takes time to grow but doesn’t have to take all your time So, how do you decide where to invest
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Beware of Dark Rabbit Holes… and How to Avoid Them

Have you ever started to write a blog post and found yourself falling down a dark rabbit hole? I recently did and got very frustrated. What I thought was going to take a few minutes of online research took far longer than I thought it should. And somehow I ended up farther from my answer than I was at the outset. There was just too much information available and too many distractions, and they sidelined me. Rabbit holes don’t have to relate to internet surfing. They can also be caused by trying to do a multi-step task such as posting
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Favorite Tools and Apps – Part 3

In this issue I share three tools that I use daily to keep my business running smoothly. You should consider using them to simplify your marketing. Cloud-based CRM – There are many on the market today, and you can find one that meets your needs. First, if you’re not using a CRM (Customer Relationship Management) system to manage your relationships, you’re missing out on a powerful tool. We know that nurturing relationships is critical, and a CRM is the primary tool to manage and track relationships with prospects, customers, partners and anyone you come in contact with for your business.
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Crying Wolf A Dangerous Marketing Tactic

I pass by this rug shop every day. Sometimes several times per day.  They have signs up in the window that suggest that there are rock-bottom deals to be found because the bank is forcing them to liquidate their inventory. Alas, I’m not buying it, and neither are my friends. And the reason is that I don’t trust them. Why? Twice in my recent memory the shop promoted its “Going Out of Business Sale”. It must have been so successful that they saved themselves from actually closing the doors. Twice. I accept that it’s got to be hard to be
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Favorite Tools and Apps – Part 2

I’m back with a few more tools and apps that are making my life easier. Bacon folder – This is one I owe to my friend and colleague Rosie Taylor, who shared this with the Duct Tape Marketing Consultant network this past week. A bacon folder is just a term to define how you can clean up your inbox and send like messages to a folder for later reading. In using Gmail, which uses labels vs. folders, I set up a path for email from specific senders to go to the same place (or have the same label). That way
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Working ON vs. IN Your Business

Distinguishing between working ON and IN your business is important when considering how to spend your time. Working IN the business is working much like an employee would. From sales efforts to serving clients to paying the bills to managing employees, these are all things that you could hire someone to do. Working ON your business requires more thought and is what enables an organization to grow. It’s the type of work that is not easily delegated, and for good reason. Working ON the business includes tasks such as strategic planning, building strategic relationships, building and installing systems, hiring key
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Favorite Tools for Saving My Sanity – Part 1

I am constantly looking for ways to simplify my life and find these days that managing information is critical in this pursuit. In this issue, I introduce three tools that I have been using and consider worth your time checking out: Basecamp – This cloud-based project management software enables me to keep all my notes and correspondence about projects with clients in one place. I also use it with partners as we collaborate on projects. http://basecamp.com/ Buffer – It’s an application that allows you to share easily on social networks. I started using it on the iPad and have now
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Strategy Before Tactics

I recently sat down with Hal Mooz, author of Make Up Your Mind after he had attended two of my Constant Contact / Duct Tape Marketing seminars. We chatted about marketing and decision making, but also about strategy vs. tactics. Hal applauded me for accurately presenting the difference between strategy and tactics and pointed out that from his experience, most business owners don’t understand the difference between the two. Sad but true. He presented the following: A clear way of thinking is: 1.       Strategic Objectives are nouns 2.       Tactics are the verbs to achieve them By opening my seminars with a discussion
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How to Create a Total Online Presence by John Jantsch

What does it mean to have a Total Online Presence? Watch this video to hear Duct Tape Marketing founder John Jantsch introduce The Total Online Presence. As an Authorized Duct Tape Marketing Consultant, I’ll be offering this program soon to our clients. BONUS – Download Duct Tape Marketing’s latest eBook 7 Essential Stages of a Total Online Presence There are many moving parts involved in marketing and the online elements increase in importance with each passing day. But, marketing is a system, and to effectively operate this system you must assemble and integrate each of the important parts into something
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5 Reasons You Need a Referral Marketing Strategy

Referral marketing is a specific set of strategies designed to bring a business owner new clients, qualified leads and repeat business without the help of other advertising. My consulting practice, like many small businesses got its first clients through referrals. But the real power of referrals comes through a planned referral strategy that yields regular referrals over time, not just to get a business going. Here’s why you can’t ignore the value of a referral marketing strategy: Credibility and trust –When a prospect receives a referral to someone who can provide what they need, there’s a level of trust associated
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