Architect Goes Beyond “Designing Beauty” to Stand Out from Competitors

Case Study – Michael Rex Architects When I first started working on marketing with Michael Rex and the team and Michael Rex Architects, I asked a question I ask all my clients, “What do you do for a living?” I’m looking for an answer beyond the expected, “I’m an architect” or “I design great buildings”. Michael said, “We design beauty and create joy.” And they do. But it’s not what a prospect is looking for as they select an architect. And so we began working on strategy. We dove into the Duct Tape Marketing strategy sessions and came up with