Why You Need an In-House Marketing Person in Your Remodeling Company

Back in the old days… A Yellow Pages ad was considered effective marketing. When I launched my consulting practice and started working with Duct Tape Marketing (DTM) in 2010, we actually targeted companies who still paid for those ads. Using the DTM methodology, we taught people how to do marketing for themselves. We’d start with a strategy and set up systems to make marketing repeatable. Then marketing started to change as the internet became ubiquitous. New opportunities to promote small businesses were cropping up. Facebook, online advertising, apps, responsive websites, etc., developed and became complex enough that the average business