Duct Tape Marketing—What Is It, and Why Is It the Foundation of our Marketing Coaching Program for Remodelers?

“Just as any handyman will tell you that a roll of duct tape is the single most useful tool in their toolbox—one they would never be without—so I began to understand that small business marketing must be simple, affordable, always-at-the-ready, and effective at solving any of a host of problems.” –        John Jantsch, author, speaker, and founder of Duct Tape Marketing   As a business owner, you likely hear from hordes of marketing salespeople who are pitching the latest tactics—SEO, social media, advertising, pay per click—and some of them can offer some great advice in these areas, no doubt. But