A Case for Content Marketing for Remodeling Contractors

Content Marketing Can Make or Break Your Remodeling Company’s Online Presence Imagine this scenario: you’ve got a referral for your remodeling business from one of your favorite clients. After finishing a large and profitable remodel from the client in question, she told her friend Claire about the great job that you did. You’d really like to attract more business like this because of how smoothly things went, and you were told by your client that her friend would be a perfect fit with your way of working. Now imagine that Claire talked to some other friends who gave her two
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5 Reasons Why Your Remodeling Marketing Plan Needs a Photo Strategy

For companies in the building trades, Houzz and social media have been a boon for showcasing work and being found. Eye-catching images are at the heart of this, and so those with top notch photos are seeing results. When someone refers a friend or colleague, your company is searched and vetted. It’s good news, right? Well, as long as you have decent photos of your best projects that attract the right client, I suppose. But most aren’t so lucky. Most of the clients I work with have been in business long enough to have a solid portfolio of work, but
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5 Surefire Ways to Keep Your New Year’s Resolutions

A few weeks ago, as I was setting goals for 2015 I took an online course by Michael Hyatt. I knew that my intentions were good and that I would be able to choose solid goals. And I also knew that if I really wanted to achieve them, I could need some help. Now I want to share that with you. Here’s what you can do: Write down your goals – Just by writing down goals people are already better off statistically than those who don’t. What I mean by that is that the simple act of putting them down
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Architect Goes Beyond “Designing Beauty” to Stand Out from Competitors

Case Study – Michael Rex Architects When I first started working on marketing with Michael Rex and the team and Michael Rex Architects, I asked a question I ask all my clients, “What do you do for a living?” I’m looking for an answer beyond the expected, “I’m an architect” or “I design great buildings”. Michael said, “We design beauty and create joy.” And they do. But it’s not what a prospect is looking for as they select an architect. And so we began working on strategy. We dove into the Duct Tape Marketing strategy sessions and came up with
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Blogging vs. Social Media: Here’s the difference

This is the first in a series about blogging. Last week my husband and I both had conversations with clients about the difference between blogging and social media. My client with was dead set against blogging because she thought that it would mean that she would have to share her private life via social media. I explained that instead of sharing what she ate for dinner, she could help her business by blogging about topics that would benefit her clients. My husband’s conversation was with someone who hadn’t thought about the difference was between blogging and social media. Here’s why
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Car Buying Ain’t What it Used to Be

I went shopping for a new car this past weekend. It was something we hadn’t done in about 8 years, and it was the first time since we got our Miata in 1989 that the car we were actually “shopping” in a dealership for was going to be mine. I have to say that the experience was drastically different than 25 years ago and even 8 years ago for my husband’s Prius, but not unexpected given the current information-rich culture. This time, we got to the showroom having done as much research as we could. After visiting several car company
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Duct Tape Selling

A new paradigm gives salespeople the tools to think and act more like successful marketers I recently had the opportunity to present an overview of John Jantsch’s forthcoming book Duct Tape Selling to the sales team at a local magazine. We had a rich discussion of these topics, how they’ve seen their role in the process morph recently and what they can do to become more effective. For your own sneak peek of the book, here’s a top level look at what to expect from Duct Tape Selling: 1. Marketing vs. sales Past – Marketing owned the message and sales
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New digs, new name, total reset

I recently took office space as part of the Renaissance Entrepreneurship Center’s Incubator Program and now work among dynamic entrepreneurs, as well as get from and give support to the program. After having worked from my home office for so long, I appreciate the energy of having people around me and the focus of being out in a dedicated office. I also made the trek to Kansas City that coincided with the worst snow storm to hit the city in decades for a reset with Duct Tape Marketing. I joined the 4-day intensive training that new Duct Tape Marketing Consultants
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FAQ: Do I have to turn down business that doesn’t fall into my niche?

Of course not. The key here is that you take on work for which you can meet the needs of the client profitably. The downside of taking on work that is not in your niche could lead to a loss of focus of your business. Chasing after revenue instead of marketing to your ideal client is dangerous. Depending on who you’re doing the work for, you may inadvertently send the message that you’re not the expert you really are. The client won’t value you as much and your rate will likely be lower than if you had put the effort
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Question of the Month: Why should I narrow my focus when I’m trying to grow?

This is a great question because at first glance, focusing seems counterintuitive. However, as you’ll see by reading below, there are several reasons that going into a niche can make a business highly successful and far more profitable. Read on. 6 Reasons to Narrow your Focus: Be seen as an expert. If you’re a carpenter who specializes in staircases, then you’re likely to be at the top of the list for a contractor to call for a tricky staircase. A general contractor doesn’t want to risk having a difficult project done wrong and appreciates the value of hiring an expert.
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