The Duct Tape Marketing Hourglass

We have found that the Duct Tape Marketing Hourglass is the simplest way to explain the marketing process. The Marketing Hourglass as a tool to demonstrate how a prospect becomes a customer and how the customer becomes a referral source. As an established business, the Hourglass phases help break down the sales cycle more easily so you can see the practicality and value of each step and tactic.

There are seven phases of the Hourglass and each touch point guides the customer journey. The key is to develop offerings for each of the seven phases of the hourglass so that there is a logical next step for each tactic. We will walk you through each of these phases and guide you to success on the customer life cycle.

The Hourglass Principle gets your customers to…

  1. Know
  2. Like
  3. Trust
  4. Try
  5. Buy
  6. Repeat
  7. Refer

At GMG, we work with you on each phase to ensure you are thinking about every way you interact with prospects and customers. Our goal is to bring you to the point where all your tactics support your strategy and result in more effective marketing.